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Get to Know Sống Foundation

Sống Foundation was established in 2018 (and was formerly known as the Resilience House (Nhà Chống Lũ) project. The organization was established under Decision No. 2470 / QD-BNV of the Ministry of Home Affairs of Vietnam. Sống Foundation is an NPOs with the mission of sustainable community development, supporting people in areas exposed to natural disasters. Sống Foundation has 3 main programs, which are Nhà Chống Lũ (Resilient Housing Program), Hạnh Phúc Xanh (Green Happiness Program), and River Ơi program.

My work at Sống Foundation

Assist in building Sống Foundation's profile in the media by collaborating with news agencies and partners. Foster the relationship with the press & government through media collaboration activities and sharing genuine stories. Grow brand love and influence with the public by communicating the social impact of Song Foundation.

Sóc Trăng Reforest campaign 2022 (Kây OL campaign) 

Sóc Trăng afforestation campaign was launched on April 2022 with tagline "Trồng rừng vững đát". The campaign goal was to plant 44,000 mangroves in Vĩnh Châu, Sóc Trăng to solid the alluvial grounds and protect the inner land of Vinh Chau through crowdfunding activities on social, and news media. 

Scope of work

  • Played a key role in press kit drafting process, 

  • Played a key role from idea creation to execution process,

  • Pitching topic to journalism and KOLs on afforest action topic,

  • Worked with Green Happiness communication team to deliver the content direction for the campaign, 

  • Launched the press trip to the planting field in Soc Trang

Achievements

  • 10 KOLs involved in sharing the campaign message on socials, 

  • 7 organic articles on VTV 3, Dantri, Heritage Vietnam Airlines, and other high-ranking press media,

  • Launched 1 press trip in April 2022,

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Resilient House guidebook Release conference

Launched in May 2022, the conference aimed to promote the Resilient house guidebook. Besides, throughout the event, the Resilient Housing program wanted to collaborate with governments, institutes, and businesses to deploy further activities on building resilient house for community that affected by natural disasters and climate change. 

Scope of works

  • Played a key role in event planning and executing processes,

  • Delivered a completed event content and script,

  • Coordinated between event agency and partner throughout the event,

  • Worked closely with the communication team to pitch the event topic to journalists,

  • Played a critical role in Resilient House Guidebook publication

Achievements

  • 80 individuals, businesses, institutes, NPOs, and the government took part in the conference,

  • 200 individuals participated in the event online via live stream,

  • 15 organic articles on VTC, VTV, TTXVN, Voice Hochiminh radio, and other high-ranking press,

  • Maintain a good collaboration chelaship with the government (such as Quảng Nam People Committee,  Ministry of construction, Ministry of Agricultural & Rural Development, 

Sống Be Active Exhibition Gala 2022 

Launched in November 2022, besides summary Sống Foundation 2022 activities, the event aimed to spread a positive lifestyle toward the environment to the younger generation through art and interactive exhibition.

Scope of works

  • Delivered the completed concept of the exhibition, 

  • Conducted customer experience journey research, 

  • Played a key role in operation process of the event, 

  • Coordinated internal team with event agency throughout the event, 

Achievements

  • 30 artist contributed 25 art masterpieces for the art exhibition, 

  • Achieved 940 million VND donation in artwork silence auction and donation, 

  • 10 organic article on e-newspaper and new agencies (Nguoidothi, luxuo, VTV,..)

Publication & Social activities

Besides media relation management, event planning, and communication planning, I also create social posts and communication material for Sống Foundation. 

Communication materials

Highlighted social post

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 những bộ đồ bảo hộ y tế, những chiếc khẩu trang N95 và những chiếc máy thở quý giá đến bệnh nhất một cách kịp thời nhất.

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Công việc của một cán bộ địa bàn luôn phải đi tới các khu vực xa xôi nhưng anh vẫn không nề hà.

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Team Nhà Lũ tại làng Lâng Loan xin lâng lâng loan báo, những con đường giao thông trong làng nay đã được trải bê tông.

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